# Articles

## [Is FI Navigator Right for You? (Who We Are Not a Good Fit For)](/content/is-fi-navigator-right-for-you-who-we-are-not-a-good-fit-for/?post_type=article/index.html)

**Posted February 17th, 2026**  
Choosing a B2B marketing data provider is a meaningful investment — not just financially, but strategically. The right data can accelerate your go-to-market. The wrong data can slow it down, distract your team, or quietly create friction across sales and marketing. To help you decide faster, we want to be clear about who FI Navigator [...]

## [What Really Drives the Cost of B2B Marketing Data (and Why Prices Vary So Much)](/content/what-really-drives-the-cost-of-b2b-marketing-data-and-why-prices-vary-so-much/?post_type=article/index.html)

**Posted January 31st, 2026**  
B2B marketing data — often referred to as sales intelligence, account intelligence, or go-to-market data — underpins how teams identify, prioritize, and engage target accounts. If you’ve evaluated B2B marketing data providers, you’ve likely seen pricing that ranges from a few thousand dollars per year to well into six figures — all for products that [...]

## [FI Navigator Sponsors Digital Banking 2025](/content/fi-navigator-sponsors-digital-banking-2025/?post_type=article/index.html)

**Posted May 1st, 2025**  
FI Navigator is recognized as a sponsor for Digital Banking 2025, a leading industry event showcasing technology, innovation, and strategy in digital finance. The event brings together top executives, fintechs, and solution providers. Read the full article

## [Alkami Brings Push Provisioning to NASA Federal Credit Union](/content/alkami-brings-push-provisioning-to-nasa-federal-credit-union/?post_type=article/index.html)

**Posted January 14th, 2025**  
Alkami Technology introduced push provisioning for NASA Federal Credit Union, enabling members to add cards seamlessly to digital wallets. This step highlights the shift toward more convenient, secure digital payments. Read the full article

## [Alkami Teams Up with Kemba Credit Union](/content/alkami-teams-up-with-kemba-credit-union/?post_type=article/index.html)

**Posted November 11th, 2024**  
Alkami partnered with Kemba Credit Union to enhance members’ digital banking experience. The collaboration underscores Alkami’s growing role in helping credit unions deliver advanced digital solutions. Read the full article

## [Real-Time Payments Adoption Research from FI Navigator and William Mills](/content/real-time-payments-adoption-research-from-fi-navigator-and-william-mills/?post_type=article/index.html)

**Posted August 26th, 2024**  
This in-depth report examines how U.S. banks and credit unions are implementing real-time payment technologies. It outlines adoption strategies, the role of vendors, and implications for the future of faster payments. Read the full article

## [Core Marketing Strategies for Financial Decision Makers](/content/core-marketing-strategies-for-financial-decision-makers/?post_type=article/index.html)

**Posted July 17th, 2024**  
VikarTech explores essential marketing approaches to reach financial decision-makers effectively. The blog highlights strategies that resonate with financial leaders and align with their technology investment cycles. Read the full article

## [Saltmarsh Hosts 18th Annual BankTalk Conference](/content/saltmarsh-hosts-18th-annual-banktalk-conference/?post_type=article/index.html)

**Posted September 18th, 2023**  
Saltmarsh Advisors hosted its 18th Annual BankTalk event, bringing together banking leaders to discuss technology, strategy, and innovation. Sessions included insights from fintech providers and emerging solution trends. Read the full article

## [New U.S. Mobile Banking Market Share Study Published](/content/new-u-s-mobile-banking-market-share-study-published/?post_type=article/index.html)

**Posted August 1st, 2023**  
William Mills Agency and FI Navigator released updated research on mobile banking market share for credit unions and banks. The report provides insights into adoption trends, vendor market positions, and the competitive landscape in digital banking. Read the full article

## [The Importance of Digital Strategy in Credit Unions](/content/the-importance-of-digital-strategy-in-credit-unions/?post_type=article/index.html)

**Posted March 25th, 2020**  
An article from CU Management emphasizes the role of digital strategy in credit unions’ long-term success. It discusses how technology investments and innovation can drive competitiveness in member services. Read the full article